Enterprise Estonia (EAS) is the Estonian governmental agency promoting and supporting innovation, export, tourism, foreign investments and talent attraction. We have worked with them on multiple occasions, as industry event partners as well as hosting special media dinners in Tokyo and Shanghai to introduce local culture through food and drink.

We were approached by the team within EAS responsible for Via Hanseatica Plus, development of tourism and tourism SMEs along the expanded Via Hanseatica (VH) route in Eastern Estonia to host a series of two-day workshops on tourism product development with practical applications.

As a result of the workshops, the participants were equipped with a list of tourism product development priorities with the greatest potential to attract target markets to their destination, and a detailed action plan for implementing priority product development needs and opportunities including who does what along with a timeline.