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James Hacon's insights on Starbucks' challenges and new strategy featured by The Caterer

Writer's picture: News HoundNews Hound

In a recent article by The Caterer, James Hacon, managing partner at Think Hospitality Consulting, provided valuable insights into the current challenges facing Starbucks and the strategic direction under its new CEO. His commentary highlights the critical areas that the coffee giant needs to address to regain its footing in a competitive market.


Starbucks, a global leader in the coffee industry, has been experiencing various operational challenges that have raised concerns among stakeholders. With the recent appointment of a new CEO, the company is at a pivotal moment, requiring a robust strategy to navigate these difficulties.


For those interested in a deeper dive into Hacon's analysis and recommendations for Starbucks, the full article can be accessed here.

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