Defining the F&B and amenity offer for a branded residential scheme, where the hospitality experience is increasingly what differentiates the brand and the price point.
An amenity and F&B programme built as a core part of the brand promise, not an afterthought to the apartments.
Branded residences fail their promise when the F&B and amenity offer reads as an afterthought to the apartments. We build the hospitality programme as a core part of the brand proposition, priced and operated accordingly.
An amenity and F&B programme specification with operator shortlist, commercial model and integration into the wider residential brand promise.
This varies, hotel brand, third-party operator or a bespoke solution, and we advise on which fits the project.
The audience is owners and residents first, which changes the commercial model and service expectations significantly.
Before, ideally, since amenity space allocation depends on the F&B and experience strategy.