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Services / Hotel F&B development / Branded residences F&B & amenity strategy
Branded residences F&B & amenity strategy
Hospitality & F&B advisory

Branded residences F&B & amenity strategy

Defining the F&B and amenity offer for a branded residential scheme, where the hospitality experience is increasingly what differentiates the brand and the price point.

What this covers

An amenity and F&B programme built as a core part of the brand promise, not an afterthought to the apartments.

How we work

Branded residences fail their promise when the F&B and amenity offer reads as an afterthought to the apartments. We build the hospitality programme as a core part of the brand proposition, priced and operated accordingly.

The output

An amenity and F&B programme specification with operator shortlist, commercial model and integration into the wider residential brand promise.

Tierra Viva, Marbella
Recent work

Tierra Viva, Marbella

F&B and operational consulting for the clubhouse at this Lamborghini-branded residential development on the Costa del Sol.

View case study →

Common questions

Who typically operates the F&B in a branded residence?

This varies, hotel brand, third-party operator or a bespoke solution, and we advise on which fits the project.

How does this differ from hotel F&B strategy?

The audience is owners and residents first, which changes the commercial model and service expectations significantly.

Should this be decided before or after architectural design?

Before, ideally, since amenity space allocation depends on the F&B and experience strategy.

Developing a branded residential scheme?

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