Selected work
We shape hospitality projects that turn ambition into value, places into destinations and ideas into experiences people remember.
Global F&B revenue optimisation and menu development programme for the portfolio of 90+ properties.
Hospitality vision, master planning and programme development for this 6,000,000 m² site across five distinct districts.
Supported the UK market entry ahead of the launch of Tasha's Café into London's Battersea Power Station development.
Reimagining the F&B proposition at the World's Leading Tourist Attraction for Diageo, now informing the retendering of the operation.
Growth strategy defining core competencies, mapping global trends, evaluating 100+ brands and shortlisting scalable partners across key markets.
Digital Twin-led operational transformation cutting customer wait times across 2,500 UK stores.
F&B vision and masterplanning for Muscat's US$2.4bn flagship destination, across a community centre, golf clubhouse and two hotels.
F&B strategy for Hilton Hotels and Resorts across 150 Hampton by Hilton hotels in EMEA.
Food, beverage, leisure and events asset review of the 25hours hotel in Copenhagen.
Market localisation programme guiding the group's UK entry, advising founders on brand DNA, positioning and localisation.
Commercial and brand due diligence on a high-growth casual dining group in the Western Balkans.
Launched Kerb's first food hall in Denmark, curating nine local vendors for Danske Bank's new Copenhagen headquarters.
Commercial diligence and acquisition strategy behind PSG's investment in Mapal Group, a pan-European hospitality-technology leader.
Full commercial due diligence on the acquisition of an established Egyptian hotel company, for a confidential investor.
Lead strategy & development consultants for this pioneering wellness retreat, from ideation to project delivery.
Supported Muji's first European F&B venture, collaborating with Claus Meyer to create Muji TeaHouse in Copenhagen's ILLUM centre.
Concept portfolio review, definition and strategy development to drive global expansion opportunities.
Future-facing in-room dining strategy, redefining the service across Accor's luxury portfolio through global research, competitor review and menu frameworks.
Redefined strategy for an underperforming venue, reconcepting, enhancing guest experience and applying revenue optimisation techniques.
Transformed a legacy student bar into a scalable sports bar brand, redefining the concept with nationwide expansion potential.
Defining the new concept of Clubspaces, extending the offer beyond co-working space into hospitality with a food, beverage and programming strategy.
F&B vision, masterplanning and five outlet concepts for DarGlobal's golf-led destination, spanning a hotel, restaurant precinct and golf clubhouse.
Redesigned the F&B portfolio, creating six new venues through commercial optimisation, behavioural and menu science, and guest experience design.
Developed the F&B masterplan for Estonia's busiest mall, creating six zones with a food hall centrepiece, driving record visitors.
Brought Kerb's curated food hall model to North America for the first time, launching Saluhall at Ingka Centre, San Francisco.
F&B destination masterplanning for Peel Lifestyle Outlets, creating Central Bay and Kargo Market at Quayside, MediaCityUK.
Group F&B strategy for Poland's leading lifestyle hotel operator, moving from individually branded venues to a group-wide model.
Integrating hospitality and F&B into new and existing developments across 16 UK retirement villages.
Advised cookbook author Trine Hahnemann on separating and selling her corporate catering business.
Performance turnaround for its retail and restaurant operations, delivering over £2m profitability improvement.
Nine F&B outlets across a five-star luxury branded resort for Dar Global, plus a team wellbeing and accommodation strategy.
F&B and operational consulting for the clubhouse at this Lamborghini-branded residential development on the Costa del Sol.
Reimagining the breakfast experience at this JA Resorts & Hotels five-star resort, bringing genuine indulgence and discovery to guests' final touchpoint.
A performance, wellness and members' club destination on Jeddah's Corniche for Dar Global, with concepts, operating manual and commercial structure.
Unlocking takeaway growth across 140+ UK restaurants through occasion mapping and targeted propositions, driving double-digit sales increases.
Reviewing the Managed House business model and creating a compelling Guest Value Proposition, in partnership with KAM, delivering sustainable value for guest and business.
Delivering a comprehensive customer insight programme and Value 2.0 strategy for Mighty Local and Unity Social, positioning community pubs as vibrant local hubs.
Technology review across 400+ shopping centres and retail parks in Central & Eastern Europe, developing a digital ordering roadmap for food court operations.
Evolving a healthy fast food concept from street truck to bricks-and-mortar, then scaling learnings to over 500 London takeaways through the Stealthy Healthy programme.
Comprehensive customer insight programme across the 7Bone estate, informing proposition development, site improvement and whitespace analysis for growth.
Scaling a Slavic fine-dining concept from 50 to 150 seats, delivering 5× revenue and 10× profit growth through strategic repositioning and operational redesign.
Operational restructuring and commercial strategy for a Korean and poke restaurant group, unlocking profitability through menu engineering and cost control.
A seven-year strategic partnership with Estonia's Michelin-recognised restaurant group, spanning annual reviews, management workshops and commercial advisory.
Technology strategy and digital transformation roadmap for a 10-location Italian restaurant chain, integrating POS, kitchen management and guest-facing platforms.
European market feasibility for a leading Middle Eastern fast-casual group with 90+ stores, spanning consumer research, localisation and go-to-market strategy.
Complete hospitality operating model for a $300M superyacht, covering F&B concepts, crew structure, guest journey and service standards.