Estonia
Viru Keskus is Estonia's leading fashion destination in the heart of Tallinn, long regarded as the country's style hub yet historically underserved in terms of food and beverage. THINK Hospitality were engaged to redefine the F&B strategy, transforming the asset into a vibrant, on-trend culinary destination that would convert existing visitors, extend dwell time and attract a younger generation of consumers. We developed a masterplan built around six core F&B zones anchored by a signature food hall, working with architects on space planning, designers on interiors and branding, and leasing partners on tenant mix, facilitating the landmark international agreement that secured world-renowned brewer Mikkeller as anchor operator for the 15-unit food hall. The redeveloped destination launched in 2022 and welcomed more than 560,000 visitors within the first two months of trading, far surpassing initial projections.
