Puro Hotels is the leading lifestyle hotel operator in Poland, with 8 hotels across Central and Eastern Europe. Appointed by the group CEO to define a strategy moving from individually branded venues to a group-wide model.
Think Hospitality worked extensively with the team to understand the current trading model, delivering a corporate strategy focused on three core concepts, two branded and one systemised but locally adaptable, then supported enhancement of the existing venues ahead of roll-out.
Operating teams were supported with the reporting and operating models needed to enable success across the group.