Concept development
Creating new restaurant, bar and café formats from a standing start, or reworking an existing one, with occasion, menu, service model and commercial model built together rather than handed to different teams in sequence.
A concept brief that treats creative and commercial thinking as one exercise, not two.
A concept only earns its place once it works on paper and on the floor. We build the commercial model alongside the creative brief, then test both against an operator's ability to actually deliver it day to day.
A concept document covering positioning, format, menu direction, interior brief, operational model and the commercial case, ready to take into design and build.
Typically eight to twelve weeks from brief to a delivery-ready concept document, depending on scope.
We set the brief and work alongside interior designers and architects, rather than designing the space ourselves.
Yes, reworking an underperforming format is as common a brief as a new one.
