The Box

The brief

Think Hospitality was tasked with transforming a 20-year-old student-focused bar into a contemporary sports bar brand capable of scaling across UK city centre locations.

Our approach

Working with the client, interior designer and architect, the team challenged existing ideas, analysed market trends and led workshops to refine the concept, including a Budvar beer tank, themed party rooms, experiential leisure activities and multiple screens for traditional and emerging sports.

The outcome

The concept has expanded across the UK since launch, winning multiple awards.