Scotland, UK
Crieff Hydro is one of Scotland's most iconic resorts, set within a 900-acre estate with a 157-year history, family-friendly focus and wide range of leisure activities.
Working with the in-house team, Think Hospitality defined and developed six new dining and bar concepts, applying behavioural science and menu science techniques across concept definition, commercial development, guest journey mapping and experience design.
Standout new venues included EAST, an Asian small plates restaurant, and The Ballroom Bar, a speakeasy with a theatrical entrance, alongside The Winter Garden and Loggia. Part of a £5 million F&B investment, reshaping the resort's dining landscape.
