UK
The Jamie Oliver Group appointed Think Hospitality for a strategic review and a series of workshops to define the future direction of the brand and its portfolio of concepts.
The work moved the group away from a strategy built around exclusive franchise roll-out of Jamie's Italian, toward a more fluid, multi-concept model including Jamie Oliver Kitchen, Jamie Oliver's Pizzeria and Jamie Oliver's Diner, among others.
The business now spans more than 90 sites, with new market launches in Germany, considerable growth in India, and a significant delivery kitchen partnership in the UK.
