Growth & expansion
Identifying, shortlisting and securing the right hotel management company or brand for a specific asset, then negotiating the agreement that governs the relationship.
Hotel brand search and appointment is the process of identifying, shortlisting and securing the right hotel management company or brand for a specific asset, then negotiating the management or franchise agreement that governs the relationship.
Developers and owners who have a site or asset and need to decide which hotel brand or operator to appoint, and investors acquiring an asset that needs rebranding.
A brand search built around fit with the asset and market, not just who responds fastest to an RFP.
These get confused because both involve appointing an operator, but they sit at different levels.
| Term | What it answers |
|---|---|
| Hotel brand search & appointment | Which hotel management company or brand should run the whole asset. |
| Operator search & selection for hotel F&B | Which operator or brand should run the F&B specifically, often within a hotel that already has its brand in place. |
A hotel brand decision usually happens first; F&B operator decisions often follow, sometimes with the hotel brand, sometimes independently of it.
We assess brand fit against the asset and market before a shortlist goes anywhere near a negotiation, then support the commercial and legal process through to signing.
A brand shortlist assessed on market fit, commercial terms, operational capability and strategic alignment, with a recommendation and negotiation support through to appointment.
A management agreement has the brand operating the hotel directly; a franchise agreement has the owner operating it under the brand's name and standards. We advise on which suits a given asset.
Yes, sourcing and initial approach to shortlisted brands is usually part of the brief.
Three to six months from initial longlist to signed agreement, depending on how competitive the process is.
Yes, this is about the hotel brand or management company for the whole asset, not the F&B operator specifically.
