EMEA
Hilton Hotels and Resorts engaged Think Hospitality Consulting to develop Hampton by Hilton's F&B strategy across EMEA, encompassing 150 hotels with a strong pipeline of future openings, aiming to modernise and simplify the F&B offering, streamline the core proposition and align it with the brand's new global evolution. We analysed over 40 competitors, conducted stakeholder consultation across supply chain, commercial, franchising, F&B and operations, and developed a hypothesis tested through market study and qualitative and quantitative evaluation. The output was a new, simple and efficient 'kit of parts' approach for F&B spanning all-day dining, bar, in-room amenities, delivery, retail and prospective partnerships.
“The Think Hospitality Consulting team was extremely knowledgeable, providing insights that challenged our thinking and guiding us through a well-executed strategy development and consultation process.”Hannah Davies, Senior Director of F&B Development, Hilton
