Denmark
THINK Hospitality partnered with global real estate company Hines to conduct a comprehensive asset review of the 25hours Indre-by property in Copenhagen, assessing the best use of all food and beverage spaces, leisure zones, public areas and event venues, and determining optimal commercial and experiential applications aligned with market dynamics, guest behaviour and revenue potential. The project involved detailed market benchmarking, competitor analysis and trend evaluation, developing strategic options rooted in guest segmentation, footfall modelling and operational viability. A targeted soft engagement phase followed, supported by a confidential whisper campaign to gauge interest from potential F&B, leisure and event partners, helping validate strategic directions and giving Hines a structured view of partnership potential for the asset.
“Think Hospitality have been an invaluable partner in shaping the F&B strategy for our hotel in the Nordics. Their deep industry expertise and hands-on approach have provided valuable insights, from detailed market analysis to the development of a strategic roadmap.”Mark Walton, Senior Asset Manager, Hines
