UK
Think Hospitality defined a food and beverage strategy for x+why's new Clubspaces concept, extending the offer beyond workspace into member experience and additional revenue streams, while keeping the organisation's purpose-driven focus.
The strategy centred on impressive meeting and event spaces, sustainable products, vibrant bars, a sophisticated food offering, third wave coffee and private dining.
The first venue, Eighteen, launched in Birmingham in October 2022, followed by The Orchard at Marble Arch, London, in October 2023, with more planned.
"They approached the strategic oversight with real detail across the commercial rationale and the offer."Rupert Dean, CEO, x+why
