UK
Tasha's Group, founded by Natasha Sideris, has grown to dozens of restaurants across ten concepts in four countries. Think Hospitality was commissioned to support UK market entry ahead of launching Tasha's Café into Battersea Power Station.
Scope covered reviewing and localising the menu, brand positioning, pricing and service style, drawing on how the concept operates in other regions to provide contextualised guidance for the London market.
The launch achieved strong guest feedback, positive press and restaurant critic reviews, and higher than expected financial results.
