UK
Under the UK franchise agreement with YUM! Brands, Pizza Hut Restaurants were unable to offer delivery from their locations, limiting access to the growing off-premise market.
We worked closely with the marketing and development teams to analyse customer behaviour and identify key occasions when pick-up would be more convenient than delivery. Through extensive research and occasion mapping, we uncovered five distinct customer use cases where pick-up held a clear advantage.
Building on these insights, we developed targeted propositions for each occasion, combining insight-led communication with new product development to craft a compelling customer narrative.
The initiative drove a significant double-digit increase in takeaway sales across Pizza Hut's 140+ UK restaurants, creating new revenue streams and strengthening customer engagement.
