Strategy & Growth
Understanding what a market looks like is not the same as understanding what guests in that market actually want.
Think Hospitality runs consumer and guest research programmes for F&B and hospitality brands, from qualitative work exploring guest attitudes and unmet needs through to structured research supporting a concept or proposition decision. This is deliberately distinct from market intelligence, which describes the market structure. Consumer research describes the people in it.
Findings are delivered in a form that feeds directly into concept development, positioning and menu decisions, not as a standalone report shelved after delivery.
A consumer insight report covering guest attitudes, unmet needs and behavioural patterns, presented in a form that feeds directly into concept positioning, menu direction and proposition decisions. This work is frequently commissioned alongside F&B Concept Testing & Market Validation and Restaurant Concept Development.
