UK
To review Hall & Woodhouse’s Managed House business model and create a compelling Guest Value Proposition that delivers sustainable value for the guest and the business; up to and beyond 2027.
Working in partnership with KAM on current and potential consumer understanding, we focused on foresight, future customer profiling and trends analysis, workshop facilitation and strategy development.
The project followed a structured six-phase process — from discovery and research through to strategy development, refinement and action planning. Five concurrent research strands were delivered: current customer insights, macro pub customer analysis, wider market research, future customer profiling and future consumer trends.
This comprehensive approach allowed us to understand not only where Hall & Woodhouse sits today, but how the business fits within the wider pub and hospitality sectors — and where it needs to be in order to future-proof its proposition.
The project delivered a fundamental shift in Hall & Woodhouse's expansion strategy, refocusing the business on multi-faceted venues designed to evolve into the modern version of a destination pub — one that serves its local community through a greater emphasis on broader property utilisation beyond pure traditional pub retailing.
Supported by a library of consumer research, an insight-based strategic direction document and an operational action plan, the recommendations translated into concrete actions with clear timelines, responsibilities and budgets anchored within the organisation.
