USA
Building on Kerb's success launching food halls including Seven Dials in London and at Danske Bank's Copenhagen headquarters, Ingka Centres engaged Think Hospitality to bring Kerb's model of independent, chef-led vendors into the North American market for the first time.
Think Hospitality supported Kerb through market entry planning for the US, adapting the vendor-curation approach that had worked in Europe to Californian tastes and Ingka's centre operations, identifying and onboarding local independent food businesses.
Kerb launched Saluhall at Ingka Centre, San Francisco, its first food hall outside the UK and Europe, extending the brand's reputation for curated, independent food halls into the North American market.
