Hospitality & F&B advisory
Food and beverage planning for cruise lines and cruise terminals, covering onboard dining programme design, specialty restaurant partnerships and the realities of feeding thousands of guests at sea.
Cruise F&B strategy is food and beverage planning for cruise lines and cruise terminals, covering onboard dining programme design, specialty restaurant partnerships and the operational realities of feeding thousands of guests across a multi-day itinerary.
Cruise lines planning or refreshing their onboard dining programme, cruise terminal operators, and restaurant or chef brands considering an onboard or terminal partnership.
F&B planning built around a multi-day guest journey and shipboard provisioning, not a single-visit restaurant model.
Related disciplines, with a few things cruise adds that hotels don't have to deal with.
| Term | What it answers |
|---|---|
| Cruise F&B | Fixed provisioning for the length of a voyage, itinerary-based menu cycling and a guest onboard for multiple days across every meal. |
| Hotel F&B | Ongoing daily supply, a guest choosing which meals to take onsite, and typically a shorter length of stay. |
The core disciplines, concept, menu and operator selection, carry across from hotel F&B, provisioning and itinerary planning are what's specific to cruise.
We work with the realities of a ship's galley and supply chain from the start, so a dining concept that looks right on paper is actually deliverable mid-voyage.
A dining programme specification covering outlet mix, menu frameworks, provisioning requirements and the commercial model for included versus premium dining.
Fixed provisioning for the voyage, itinerary-based menu cycling, and a guest present across every meal for multiple days rather than choosing to dine out.
Both, advising cruise lines on their dining programme and brands on structuring an onboard partnership.
Yes, including commercial structure, brand fit and operational planning for a shipboard environment.
Yes, cruise terminal F&B follows similar principles to airport F&B, high footfall, tight dwell time, before or after a voyage.