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Services / Hotel F&B development / In-room dining strategy
In-room dining strategy
Hospitality & F&B advisory

In-room dining strategy

Redefining in-room dining for a hotel or hotel group, from menu and service model through to the commercial and technology decisions behind it.

What this covers

In-room dining treated as its own concept, not an afterthought to the main restaurant.

How we work

In-room dining is one of the most overlooked parts of a hotel's F&B offer. We treat it as its own concept, with the same rigour applied to a standalone restaurant.

The output

An in-room dining concept covering menu, packaging, delivery model, technology and the commercial case for treating it as a standalone revenue line.

Accor Group
Recent work

Accor Group

Future-facing in-room dining strategy, redefining the service across Accor's luxury portfolio through global research, competitor review and menu frameworks.

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Common questions

Does this apply to a single hotel or a portfolio?

Both, including brand-wide standards work for multi-property groups.

Do you review the technology as well as the menu?

Yes, ordering platform and delivery logistics are usually part of the same brief.

Can this improve margin as well as guest experience?

Yes, that's usually one of the primary objectives.

Want your in-room dining offer working harder?

Schedule an initial call