Innovation & Technology
Voice and conversational interfaces, from voice ordering to AI concierge services, are moving from novelty to genuine guest touchpoint in hospitality, but the applications that work well are specific, and the ones that feel gimmicky are common.
Think Hospitality advises on where voice and conversational technology genuinely improves the guest experience in hospitality settings, covering voice ordering systems, AI-driven concierge services and conversational interfaces across the guest journey. Recommendations are grounded in guest experience impact and operational practicality, not adopted because the technology exists.
This is an emerging but increasingly relevant area, particularly for hotel groups and larger F&B operators exploring how conversational AI fits into their wider guest experience strategy.
A conversational technology roadmap covering use-case prioritisation, platform recommendations, guest journey integration and a phased deployment plan.
