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Services / Innovation & Technology / Digital Twin & simulation modelling
Digital Twin simulation model
Innovation & Technology

Digital Twin & simulation modelling

Advanced simulation technology that replicates real hospitality environments, enabling operators to stress-test decisions virtually before committing to costly real-world changes.

What is a Digital Twin?

A Digital Twin is an advanced simulation tool that allows to replicate real restaurants and execute different processes and scenarios accelerated on time. This enhances the decision-making process by reducing analysis costs, risk and time.

Simulation has become a commonly utilised technology for many advanced industries due to the enormous benefits that can be achieved in understanding where to invest and how best to apply control.

The benefits

The ability to stress test your physical environments virtually before making major decisions that impact your sites by using hundreds of possible scenarios overlaid with real life experiences taking no risk.

The visual element of the solution helps operators to understand and buy into the data, while the mathematical rigor of the model means that analysts and strategists respect its outcomes.

Practical applications

The output

A simulation model of guest flow, capacity and revenue scenarios that can be tested before committing to a physical build or operational change.

Costa Coffee
Recent work

Costa Coffee

Digital Twin-led operational transformation reducing customer wait times across 2,500 UK stores, pioneering virtual hypothesis testing before real-world trials.

View case study →

Common questions

What types of hospitality environments can be modelled?

Any format from quick-service restaurants and coffee shops to full-service hotels, food halls and leisure venues. The model replicates the physical layout, staffing, customer flow and production processes.

How long does it take to build a Digital Twin?

A typical model can be built and calibrated within a few weeks, depending on the complexity of the environment and the data available. Results from scenario testing can follow rapidly.

Do we need to share commercially sensitive data?

The model works best with real operational data, but we work within strict confidentiality frameworks and can use anonymised or aggregated data where required.

Interested in simulation modelling for your business?

Schedule an initial call