Placemaking
Shaping the food, beverage, leisure and entertainment mix of a district, mixed use scheme or destination, so it's somewhere people choose to spend time, not just pass through.
Placemaking built from how people actually move and choose, not from a masterplan drawing alone.
Placemaking fails when it's designed from a masterplan drawing rather than from how people actually move and choose. We work from the guest journey outward, then test that against the commercial model.
A placemaking strategy where hospitality and F&B are built into the place from the start, not added as tenants after the masterplan is fixed.
Anything from a single food hall to a multi-district masterplan.
Yes, typically as the hospitality and F&B specialist within a wider design team.
As early as possible, hospitality mix decisions shape the masterplan, not just fill it in afterwards.
