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Services / Innovation & Technology / Innovation Lab & Pilot Programme Design
Innovation Lab & Pilot Programme Design
Innovation & Technology

Innovation Lab & Pilot Programme Design

Testing new ideas properly, whether a new technology, a new format or a new operating approach, requires more structure than simply trying something at one site and seeing what happens.

What this covers

Think Hospitality designs structured innovation pilots and test-and-learn programmes for hospitality operators, defining what to test, how to measure it properly, and how to scale a successful pilot across a wider estate. This gives operators a disciplined way to innovate without risking their whole business on an unproven idea.

How we work

Engagements range from designing a single pilot to establishing an ongoing innovation lab capability within a larger organisation.

The output

A pilot programme design with hypothesis definition, test protocols, measurement frameworks, success criteria and a scale-up decision model.

Muji Teahouse
Recent work

Muji Teahouse

Concept development for Muji's first teahouse outside Japan.

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Want to test new ideas properly?

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