Brand & Experience
The lobby lounge or café is often the most commercially sensitive F&B space in a hotel.
Think Hospitality develops lobby lounge and café concepts as a distinct discipline from wider restaurant concept work, recognising the specific role this space plays: welcoming, flexible, all-day, and often the hotel's most visible connection to the surrounding neighbourhood. This covers positioning, menu and beverage programme, and the spatial and service brief that makes a lobby space feel effortless across breakfast, working hours and evening use.
Engagements often sit within a wider Hotel & Resort F&B Strategy but are frequently commissioned as a standalone brief given how disproportionately this space affects a hotel's local perception.
A concept document covering positioning, all-day menu and beverage programme, spatial brief, service model and operational guidelines for the lobby lounge or café space.
