City and district scale masterplans increasingly recognise hospitality and F&B as central to whether a scheme succeeds, not an amenity added once the buildings are designed.
Think Hospitality contributes hospitality and F&B expertise to urban and district scale masterplans, advising on how hospitality uses should be distributed across a scheme, what mix of hotel, F&B, retail and leisure supports the intended character of a place, and how hospitality can help activate public realm and drive footfall across a district.
This is distinct from asset-level placemaking, working instead at the scale of a city district, new town or major mixed-use masterplan.
A hospitality layer plan covering the distribution of hotel, F&B and leisure uses across the district, with activation guidance and public realm integration.