Brand & Experience
Food and drink has become a genuine driver of workplace decisions, with corporate occupiers and developers increasingly using F&B strategy to support return-to-office ambitions, differentiate a headquarters or campus, and create a genuine amenity rather than a subsidised canteen.
Think Hospitality develops F&B strategy for corporate workplaces and campuses, covering outlet mix, positioning appropriate to the occupier and their workforce, and the balance between everyday convenience and destination-worthy amenity. This is distinct from the firm's broader workplace and coworking concept work, focused specifically on the F&B strategy and proposition rather than the wider space concept.
This is a growing category as employers compete for talent through workplace experience, and connects closely to F&B strategy work Think Hospitality already delivers in hotel and mixed-use contexts.
A workplace F&B strategy covering outlet mix, positioning, operator model and a commercial framework tailored to the occupier profile and campus context.
