Development & Placemaking
World Expos and comparable major events present an F&B brief unlike any permanent development: temporary or semi-permanent infrastructure, national pavilion catering, mass throughput across a fixed window, and F&B that has to represent culture and place as much as feed visitors.
Think Hospitality has advised on F&B strategy for major international events, including Expo 2030 Riyadh, developing the framework for pavilion level F&B, mass catering strategy and the balance between commercial outlets and cultural representation across the site. This work requires planning for scale and time-bound delivery in a way permanent hospitality projects do not, alongside close coordination with event organisers, national pavilion teams and site-wide operations.
Engagements typically begin well ahead of the event, shaping the F&B masterplan and outlet strategy, and continue through to opening.
An event F&B masterplan covering pavilion-level concepts, mass catering strategy, outlet distribution, operator procurement framework and a site-wide operational delivery plan.
